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While many might have been intimidated playing Brunson, Ungar's self-belief was second to none. The final hand saw Doyle flop two pair with A-7 on an A-7-2 rainbow flop, and Ungar make a speculative call with his gutshot draw. The 3 on the turn gave Stuey the nuts, his 5-4 only needing to avoid an ace or seven by the time the money went in on fourth street. The river paired the deuce, leaving Ungar as the fresh-faced WSOP champion.

4th) Study the myriad ways you can use your marketing budget. Is advertising an approach that will work? Direct marketing? corporate events uk? Blogging? Social Media?



public relation marketing This became a big media story with all kinds of motives attributed to the management. It took months to overcome the negative impact. In fact when Raju and I had gone to Singapore and Sydney some of the TV news channels there would ask him a question about that controversy during live interviews. He used to get upset and later ask me why I could not stop the interviewer from asking such questions. Unfortunately, he did not realize that professional journalists do not always ask what you want them to ask.

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Convince them of your dedication: Startup founders want to know that you're a startup enthusiast through and through. They want to know that you're committed to working for a startup, and to working for THEM. You need to convince them that you're dying to help them in their mission to, say, revolutionize the way people search for pens online. At a startup, the pay may not be the highest out there, but the personal fulfillment has a huge value to them, and they need to know you're bought into that.

So then can you get along without the help of a event management qualifications? Now when the concept of Internet marketing was first put on the table a few decades back very few start up businesses got into it on the ground floor. Now many of those who did went on to astounding success.

One of the dangers of going global and earning in dollars but thinking in rupees is in the expenditure incurred on publicity material. In the early days our marketing office in the US would propose buying some ball pens for distribution at a trade show. They told us that it would 'just' cost a dollar a piece. Sitting in Hyderabad we would convert it in to rupees and exclaim, "What, Rs 40 for an ordinary ball pen! Forget it, we will send it from India where it costs only Rs 3". Unfortunately, our ball pens were no match to the Chinese ones available there in a nice packing and qualitatively superior to ours. It was the same thing with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed and we bought material in the local markets overseas.

To monetize something means to establish legal tender, i.e. make money online. If you monetize your social media sites or your blog posts, that means you are making money from them. How do you do this? You can use a service to add advertisements to your posts that you get paid for when people click them. You can sell products or services for someone else for a commission. Online, this is called affiliate marketing. The trick to make this successful is to attract interested parties to your ads, reviews and recommendations.

event managament There can be no denying that the WSOP Main Event attracts all sorts. If it's not Hevad Khan wielding his chair and dancing like a Red Bull fuelled Baloo or Joe Sebok turning up dressed as Batman's sidekick, Robin (then a diaper-wearing bear, then Superman...), there's always someone dressing up like a goofball. There's also Phil Laak spending the day as an old man. The mind truly boggles.